"APPLE VS SAMSUNG"

What has happened to people these days, no sooner has the mighty Apple fallen from its mobile grace and suddenly everyone seems to be moving to the land of Android? 

Why is that? And how is that even possible with a brand as dominate as Apple? 

Well lets just see what has happend over the past decade shall we.

Nokia was a giant - then they kept making poor mobile devices with crap components and just fell behind.

Blackberry stormed the stage and shot to mobile stardom with an even shorter life span than that of its Nokia predecessor.

Then the first true smartphone giant entered the playing field and change the way mobile devices were perceived around the world - Enter "i" Land - the place where people never grow old and devices just work. (Sigh) Apple dominated and built huge followers and fans across the globe all lining up in masses to get the newest, latest product they had to offer. That was of course until we heard the words - Android.

A new rival system that was to be implemented by all other companies bar Nokia, Apple and BlackBerry. Androids dreams sounded ambitious and they were an open source system shared by man seemed to be a perfect nemesis but at a cost - it wasn't Apple so it wasn't perfect. If anything the first versions were down right scary, crashing, lagging and just plain being crappie.

5 year's on though and Google have truly stepped up its game, implementing Android success after Android success, the clunk is gone, lag is history and new apps, services and Google oomph has made the newer models like SAMSUNG GALAXY S4 the newest and hottest smartphone device around the world.....so what has happened to all the i people? And where has the loyalty gone?

Well nothing....loyalty is still there but to put it simply times have changed.

Product Options are more readily available, consumers no longer have to wait, value is becoming a greater focus for brands and technology has become so easily accessible to the masses that brand life cycles don't last as long as the COKES or PEPSI of yesterday. 

So what does this mean? 

Well it could mean that brands will have to work harder in order to keep consumers more loyal for longer periods or it could mean that we see so many new options all fighting for the same place that the market place gets saturated?

Whatever happens one thing is certain loyalty last about as long as the latest and greatest technology advancement and I for one am already looking for my SAMSUNG NOTE 3 and GEAR WATCH

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